VisionLink® “Lunch & Learns” Help Customers See Technology’s Role in Fleet Management

Carter Machinery held the events throughout its Mid-Atlantic territory to highlight the link between machine data and actions, and to connect with customers.

Carter Machinery recently held a series of “Lunch & Learn” sessions throughout their Mid-Atlantic territory during which customers and Carter team members gained a better understanding of the new Cat® VisionLink product and how its robust data enables users to make better decisions that help remove guesswork from fleet management.

The Lunch & Learns were held in August at Carter facilities in Salem, VA, Richmond, VA, and Baltimore,  MD, and saw more than 50 attendees at the two-hour forums where they enjoyed lunch and product demonstrations of the new VisionLink. Taking the best features from and the original VisionLink, the new VisionLink adds features and benefits that turn equipment data into actionable insights using an integrated, full-fleet solution and a redesigned, intuitive interface that delivers improved asset insights.

“The goal of the Lunch & Learns was to convey to customers on a more personal level what VisionLink is and how they can use it in their organization,” says Garrett Holt, Carter Machinery’s Technology Marketing Specialist. “A product email or flyer can’t convey the same level of information and understanding that occurs when someone breaks the information down for you and you can ask questions and get answers instantly.”

Several Carter team members delivered presentations at the Lunch & Learns on topics tied to VisionLink – including e-commerce and how the digital connection between Carter and a customer’s fleet is critical to both organizations’ success – while Carter’s technology partner SITECH Chesapeake helped answer customers’ specific technology-related questions.

Jason Threewitts, Carter’s Performance Services Manager, led the VisionLink product demonstration at each of the three events and said he’s already received post-event feedback and seen new engagement tied directly to customers’ attendance.

“The main feedback theme I heard from attendees is how intuitive and easy to use VisionLink is, and that it ‘just makes sense,’” Threewitts said. “The platform’s mobility is also proving popular now that it has an app, and we’re seeing a steady flow of post-event conversations and requests for follow-up meetings from customers who attended the events.”

Learn more about VisionLink or arrange a product demonstration here.