Carter Machinery Launches Video Series Highlighting Career Opportunities

SALEM, VA. – January 25, 2022. To help bolster the company’s recruiting efforts, Carter Machinery is debuting a series of videos produced over the last several months that highlight team members and their roles within the company. Carter’s goal in producing the videos is to help attract the right people to the company, because recruiting, training, and retaining a top-notch team are instrumental in driving customer success, as well as the company’s.

Seven videos, produced in partnership with the BuildWitt agency, highlight the numerous roles that exist within Carter Machinery, the career advancement potential that is inherent within each of those positions, and the outstanding culture that team members enjoy at Carter.

“The big picture we are trying to paint with these videos is that no matter what your role is when you first join Carter Machinery, there will always be multiple career-growth opportunities for team members who both want it and are willing to work for it,” explains Carter Machinery’s Vice President of Human Resources Tim Stoudnour. “And, we chose video to share our message because it’s proven to be the most engaging way to reach people today.”

Each video is approximately five minutes long and being released in a staggered fashion on Carter Machinery’s social media as well as on the company’s careers website.

BuildWitt, headquartered in Nashville, Tenn., utilizes a team of copywriters, videographers, photographers, designers, and editors to produce people-focused software, media, and services for companies involved in earthmoving. More information about the company is available at