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SOS 2.0 Is Coming – The Future of Fluid Analysis
Coming late 2025 Cat® is introducing SOS 2.0, the future of fluid analysis. Fully integrated with VisionLink®, the new platform delivers a simpler, more intuitive experience designed to reduce downtime and prevent costly repairs.
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2025 Carter Con Expo & Operator Challenge Wrap Up
Carter Machinery’s flagship event was a huge success. This year’s event took place over two days – June 11-12 with more than 1,000 attendees passing through the gates at Meadow Event Park in Doswell, VA. The event showcased the latest Cat® equipment, attachments, and technology, as well as other products and Carter’s extensive parts, service,…
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Carter Machinery Teams Up with Warhorse Racing for MotoAmerica Superbikes at VIRginia International Raceway
SALEM, Va. (July 16, 2025) – Carter Machinery is revving up for the return of MotoAmerica Superbikes to VIRginia International Raceway (VIR) August 1 – 3, 2025, through an exciting new partnership with Warhorse Racing.
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Carter Machinery Named Proud Partner of the Washington Commanders in Multi-Year Agreement
Washington, D.C. – June 13, 2025 — Carter Machinery and the Washington Commanders have joined forces in a new multi-year partnership, uniting around the shared values of grit, progress and a deep commitment to the region’s future.
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Carter Machinery Brings Back Carter Con Expo and Operator Challenge for 2025
RICHMOND, Va. April 2025 — Carter Machinery is proud to announce the return of its flagship event, Carter Con Expo, taking place June 11-12 at Meadow Event Park in Doswell, with an expanded two-day lineup of demonstrations, experiences and the ever-popular Cat® Global Operator Challenge.
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Carter Machinery and Baltimore Ravens Join Forces in 3-Year Partnership
BALTIMORE, MD – April 1, 2025 — Carter Machinery, a leading provider of construction and heavy equipment solutions, announced a three-year partnership with the Baltimore Ravens, officially becoming the NFL team’s proud equipment partner.
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Construction Begins for Carilion Taubman Cancer Center with a Bright Symbol of Hope
ROANOKE, VA – April 30, 2025 — As Carilion Clinic leads the vision for advancing cancer care close to home, its design and building partners are helping bring the vision to life and doing so with purpose.
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CARTER RENTAL – THE CAT® RENTAL STORE OPENS TWO NEW LOCATIONS
Carter Rental – The Cat® Rental Store’s two newest, full-service locations are now open in Gaithersburg, Md., and Christiansburg, Va.
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Cat® Trial 14: After Hours
See Cat’s iconic equipment from past to present come to life in the latest Cat Trial.
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CARTER UPGRADES ITS RETAIL STORES WITH NEW MERCHANDISE & LOOK
Carter Machinery continues transforming its retail stores by adding new merchandise lines and redesigning the appearance of existing retail spaces.
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